ETW Staff– Mumbai
Visit Oakland, the official destination marketing organisation for the city, has unveiled its new branding and marketing campaign at its first Annual Tourism Breakfast at the Paramount Theatre. After a year of research on how to develop Oakland’s image, Visit Oakland has developed a new corporate brand identity, website, destination brand architecture, and targeted advertising. The objective of Visit Oakland’s brand and campaign is to provide a consistent, positive voice and brand platform for Oakland, and to rebrand the city as a culturally diverse destination with a arts, fine dining and technology start-up scene.
Alison Best, president and CEO, Visit Oakland, said, “Visit Oakland is laser focused on elevating Oakland’s brand. With our research, marketing partnerships, and new brand architecture, all the pieces have come together to create a strong image for Oakland. We are inviting visitors, local media and meeting professionals to understand our city, and discover the unexpected.”
Visit Oakland hopes to expand its budget in the next fiscal year, allowing for a broader campaign including the international markets. The organisation plans to maximise its international reach through co-op marketing partnerships, leveraging larger tourism agencies such as Visit California and Brand USA.