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UNWTO develops sustainable tourism for protected areas in Georgia

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ETW StaffMumbai

The project, Support for Georgia in the field of protected area development, was implemented by UNWTO aiming to support Georgia in applying strategies and regulations for protected area management and sustainable tourism development in several protected mountain and freshwater areas across the country.

In line with UNWTO recommendations, Georgia has recognised tourism as a key driver of socio-economic progress and a sector that is able to provide important resources to be invested in cultural and natural preservation.

Taleb Rifai, secretary-general, UNWTO, underscored the value of sustainable tourism for environmental preservation. “UNWTO is happy to support the Georgian Government in its efforts to promote sustainable tourism development. This project is an excellent example of how tourism can be a tool for promotion and protection of biodiversity, providing visitors the opportunity to enjoy the best of nature while increasing awareness of the need to preserve it. We can take pride in saying that together we have created innovative sustainable tourism products, adding value for destinations and visitors alike.”

Dimitri Kumsishvili, first deputy minister of economy and sustainable development, Georgia, said, “Firstly, it is a great example of successful cooperation, not only between countries, but also between private and public sectors in the tourism industry. Secondly, the innovative eco-tourism products developed within the framework of the project will bring additional benefits to local communities, the destinations and the country itself. Above all, the project has established several good practices for sustainable tourism development in Georgia along with nature conservation and biodiversity protection.”

One of the main project outcomes is the establishment of a network of biodiversity-based tourism products in five Georgian national parks, creating unique experiences for visitors wanting to discover the Georgian landscape while generating income to preserve it for future generations. Among the products created are a mountain biking trail in Tbilisi National Park, a zip line park and a canyoning path in Mtirala National Park and an eco-paddling tour in Kolkheti National Park. Other activities carried out within the project include various capacity building courses with local tourism stakeholders as well as development and implementation of marketing strategies for each protected area.