ETW Staff– Mumbai
Skyscanner, a global travel search website has announced its foray into this year’s IPL season by signing up as the official travel partner of Delhi Daredevils during the 7th edition of IPL. As part of the association, Skyscanner will be launching a consumer activation campaign, offering fans a variety of offers and contests to give them a chance to win and get close with Delhi Daredevils.
Commenting on the sponsorship deal, Kavitha Gnanamurthy, senior marketing manager, Skyscanner India, said, “We are delighted to announce our partnership with the Delhi Daredevils as their official travel partners. IPL is a perfect blend of twin passions of cricket and travel as fans follow their favourite teams across different parts of the country to cheer and support them. This association would allow us to reach out to millions of IPL fans, empowering them with tools to search for the most economical fares from over a thousand airline and travel sites so that they can follow their favourite teams without burning a hole in their pocket. We look forward to a successful association with the Delhi Daredevils throughout the tournament.”
She further adds, “The first leg of IPL is being played in UAE boosting travel between the two countries. There has been consistent growth in searches for flights to UAE from India since Feb 2014 and we, at Skyscanner, have noticed a 360 per cent increase in search volume for flights from India to UAE for March over Feb 2014”.
Commenting on the association, Hemant Dua, CEO, Delhi Daredevils, said, “We welcome leading global travel brand like Skyscanner, who joins us as the travel sponsor for the Delhi Daredevils. DD fans can now look forward to a refreshing experience while booking their travel. We look forward to a fruitful association.”
Skyscanner has announced a slew of contests which includes a video contest where cricket buffs stand a chance to travel to Australia, NZ, SA or England by simply sharing which country they would want to visit and why. In addition to this, there are several contests that will give fans an opportunity to meet their favourite stars in person and also the chance to win match tickets for Delhi Daredevils matches.