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Tourism New Zealand unveils Middle-earth campaign

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Tourism New Zealand unveils the latest evolution of its ‘100% Middle-earth, 100% Pure New Zealand’ campaign. It comes as the country is drawing ever nearer to the world premiere of the upcoming motion picture ‘The Hobbit: An Unexpected Journey’ on November 28, 2012 in Wellington.

New creative and an interactive Middle-earth feature have been introduced to Tourism New Zealand’s website for engaging with potential visitors. Exclusive new illustrations have been created by three talented designers at Weta Workshop and will be used across Tourism New Zealand’s 100% Middle-earth, 100% Pure New Zealand campaign material.

Kevin Bowler, chief executive of Tourism New Zealand said, “This next phase of our campaign continues to leverage that attention and seeks to convert interest in New Zealand, into travel. People can check out newzealand.com and see for themselves how the cinematic fantasy of Middle-earth is in fact the reality of New Zealand – and that there is a whole world of experiences to be had and people to meet within the movie-scene style landscapes.”

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