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‘Portugal Experience Workshop 2012’ organised in New Delhi and Mumbai

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ETW STAFFNew Delhi

A high ranking delegation from Portugal led by Cecilia Meireles, secretary of state for tourism is conducting ‘Portugal Experience Workshop 2012’ in New Delhi and Mumbai. The 24 member delegation comprises of Jorge Roza de Oliveira, ambassador of Portugal to India; Frederico Costa, president of Turismo de Portugal, senior government officials and the heads of some of Portugal’s best hotels and local tour operators.

The objective of this marketing initiative aims at building cordial relationships between the two countries whilst providing an impetus to inbound tourism into Portugal. The workshops provide a platform for the Portuguese delegation to interact and establish commercial relationships with Indian travel agents, tour operators, wedding planners, corporate travel agencies and India’s burgeoning ‘Bollywood’ film industry.

Cecilia Meireles said, “We have always felt close to India, especially on account of our historic connection with the state of Goa. Our maiden marketing initiative will effectively position Portugal as leisure, historic and cultural destination amongst the Indian travellers. This particular delegation aims to encourage the Indian travel fraternity to launch more qualitative and diversified packages in time for the wedding season in 2012 and the leisure season for 2013.”

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