STEENA JOY – Bangkok
India is the fourth largest market for the Wimbledon Lawn Tennis Museum located in the heart of London. Speaking at the Visit Britain’s business-to-business travel trade event, Destination Britain & Ireland (DEBI) in Bangkok, Ashley Jones, commercial manager, Wimbledon Lawn Tennis Museum said, “India is our fourth largest market. Of the total 78,000 visitors we had last year, 8,000 were Indians. This is a huge leap as in 2004 India was only our 17th biggest market.” Jones added, “India, Australia, South Africa are the three main markets that have shown a lot of growth post 9/11. I am hoping that by 2015, depending on the exchange rate, India will be our third largest market.”
Wimbledon Lawn Tennis Museum offers a multi-dimensional tour of the traditions, triumphs, emotions, and sights and sounds that have made Wimbledon the most coveted title in tennis. The museum has interactives and films, easy-to-use touch screens, and audio guides in nine languages. Other highlights include getting a glimpse of the glittering Championship Trophies which are housed, a 200° Cinema with special effects capturing The Science of Tennis, a collection of tennis memorabilia dating back to 1555 and CentreCourt 360, the new viewing experience of Centre Court, located right by the grass, with touch screen interpretation.