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Tourism Malaysia uses music to launch Visit Malaysia Year promotions

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ETW STAFFMumbai

Promotions for the Visit Malaysia Year (VMY) 2014 started with the launch of the first ever Indo-Malaysian Bollywood music album, titled ‘Tum Mile’. This specially produced album features four popular duet songs, including one medley; all sung by Her Royal Highness the Toh Puan Bendahara of Kedah, Toh Puan Noor Suzanna Abdullah, member of the royal family of Kedah, Malaysia and renowned Bollywood playback singer Kumar Sanu. The album features musical hits from the Golden Era of Bollywood filmed at exotic Malaysian destinations.

Welcoming this initiative as a strong step towards building Indo-Malaysian relationship, Dato’ Seri Dr Ng Yen Yen, chairman, Tourism Malaysia said, “Bollywood songs, superstars and movies are a household name in Malaysia and command a high following even amongst the non-Hindi speaking population. And now, with this musical compilation by two prominent individuals, one from Malaysia, and the other from India, it is our hope that the album ‘Tum Mile’ will further bridge our two nations together – through music, through tourism.”

This one-of-its-kind celebration of Visit Malaysia Year – 2014 compliments the growing interests among Indian tourists who visit Malaysia for shopping, theme parks, beaches and islands. “The launch of the Visit Malaysia Year – 2014 Tourism Bollywood Album is aptly timed and important because Visit Malaysia Year – 2014 is six months away. This album will help create renewed interest in Malaysia, within our Indian tourists who are already exploring Malaysia as the ideal destination for family holidays, luxury vacations, spa holidays, ecotourism adventures, and honeymoons, among others,” added Yen.

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