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Avari Hotels focuses on expansion in GCC market; no immediate plans for India

RITUPARNA CHATTERJEEMumbai

Ramzi Assily

Avari Hotels, a Pakistani chain of hotels incorporated in 1968, and founded by Dinshaw B Avari and run by his sons, is looking at strengthening its base further in Saudi Arabia market. Ramzi Assily, cluster general manager of Avari Dubai Hotel & Apartments told Express TravelWorld, “We are already well known in the Gulf Corporation Council (GCC) market, as our number one producing segment by nationality is Saudi Arabia. This year we have made two sales trips to Kingdom of Saudi Arabia to meet the corporate, government and travel agents. We are open to any opportunity to expand further given the right location and ownership.”

When asked about his current expansion plans in India, Assily added that there is a possibility of expanding in the India market but not in the immediate future. “However, having said that, there is a continuous growth from the Indian market and we are keen to develop this source further,” he opined.

Elaborating on the development of the GCC market in the hospitality sector, Assily pointed out that the choice of properties and services are expanding year on year providing many options to travellers. With a view to cater to different sentiments of customers Assily informed that Avari Hotels came up with Avari Hotel Apartments Al-Barsha in Dubai in 2008 which consolidated their position in the Dubai market and fueled their decision to expand in the UAE and Middle East.

Avari Hotels which does not own any properties at the moment, follows a revenue sharing business model, wherein they share a specific percentage of the revenue and rent with the owner of the property. Apart from the revenue share, they also follow other ownership options like leasing and management contract.

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