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Indonesia reinforces itself with new product offers

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REEMA LOKESH Mumbai

Iyung Masruroh

Indonesia tourism which recently held a three-city workshop and B2B meet in Chennai, Pune and Mumbai, clearly aimed towards reinforcing its brand position in the market. Moving on from the vanilla products, it aimed to offer the Indian market with new regions, attractions and activities from namely culture and heritage, nature and ecotourism, recreational sports – (Diving, Surfing, Sailing, Trekking, Hiking, and Golf), cruise, culinary and shopping, health and wellness, MICE – (Meeting, Incentive, Conference, Exhibition).

The Indonesian delegation, which was part of the roadshow consisted of the ministry of tourism and creative economy, tour operators, hoteliers and restaurants. The delegation was led by Iyung Masruroh, deputy of promotion for Asia region, Ministry of Tourism & Creative Economy, Republic of Indonesia.

The Indonesian delegations who were brought down were from various tourism services, destinations and products, namely: Asia World Indonesia (AWI), Girnar Tour, LH Travels, Suly Resort, Yoga and Spa, Tria Uma Wisata, Nirwana Gardens, Queen’s Tandoor Restaurant, Aruna Samsara Villa, Gateway of India, Melia Bali, Hotel Cipaganti Legian, Bali, Accor, Hyatt, Mariott, MG Holiday, Starwood Hotels & Resorts, U & I Holidays. In an exclusive with Express TravelWorld Masruroh, emphasised that, India is a very strong emerging market and it was crucial to strengthen the air connectivity between the countries. She further added, “Indonesia has a lot of new attractions in the region such as Raja Ampat, the Bromo Mountains, Barabudur, which is a ninth-century Mahayana Buddhist monument. From diving, to international music festivals, there is a lot on offer. Our aim of participation is to promote Indonesia as a premier travel destination under the brand ‘Wonderful Indonesia’ and to provide a platform to connect the Indonesian tourism industry and the Indian travel trade network.”

Sanjay Sondhi, head, OM Tourism which represents Visit Indonesia in India, informed, “We chose Pune, Chennai and Mumbai for this sales mission because we know that these cities are important business centres with a high rate of economic growth. India has been the eleventh biggest market for Indonesia. In 2012 India visitor arrivals to Indonesia reached a total of 177,194 visitors or an increase by 7.92 per cent over 2011. This year we expect to receive 200,000 Indian visitors, and thus, our promotional event is expected to significantly contribute to the achievement of the target by the end of the year. Indonesia Tourism also aims to focus on MICE in 2013. In the MICE sector, Indonesia is aiming to enhance its profile as a world destination for conferences, events, and incentive trips.”

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