IATO is going to Kerala after eight years and during this span of time Kerala Tourism has undergone a lot of development. New tourism circuits and zones have been added. This will be a perfect opportunity to showcase the state back again to our delegates and members. The convention this year has received a fantastic response and the post-tour options are also popular. Since the theme this year is on innovation and partnerships, we will be organising a session on tourism marketing and increasing importance of social media as one of our key session highlights.
The Kerala government and Kerala Tourism team have gone all out to help make this convention a success. They are working as partners to ensure all goes well. Kerala is a success model in tourism and this is well reflected as one can visibly witness a drift toward southern states for tourism amongst the travellers.
– Lally Mathews, Co-chairperson, IATO convention