There are many factors that contribute in making Singapore the leading MICE destination of Asia. As a business city it is the location of the country that gives it proximity to several markets in Asia. This apart, more than 100 different airlines fly into Changi International Airport. The accessibility and catchment to major cities in the world makes it easy for business travellers to travel to Singapore. There are more than 7000 MNCs who have offices in Singapore and close to 150 international organisations that help in bringing different business events to Singapore.
The city has excellent infrastructure for the MICE industry and convention facilities. The popular MICE venues include Changi Exhibition Centre, Sands Expo and Convention Centre, Singapore Expo, Suntec Singapore, Resorts World Sentosa, Raffles City Convention Centre. Also, being a knowledge hub, the city attracts business travellers to network and gain new knowledge. Singapore Tourism works very closely with event organisers and relevant associations to ensure that the content for the events that are held here are of high quality.
Marina Bay Sands’ integrated resort concept has strengthened Singapore’s position as a MICE destination. The Sands Expo and Convention Centre is one of the largest MICE locations in Asia. It offers up to five floors of exhibition and convention space, up to 2,000 exhibition booths and 250 meeting rooms and can accommodate up to 45,000 delegates. The centre also has the largest pillar less ballroom in Asia, at over 8000 sq m. The ballroom can accommodate up to 6,600 diners for a banquet or 11,000 delegates for a theater style convention. Additionally, the ballroom can be configured into 16 rooms to hold smaller groups of a few hundred people. The largest hotel in Singapore has also been focusing on developing its green initiatives to meet the evolving needs of MICE guests.
Singapore Marriott Hotel, Four Seasons Hotel Singapore, Pan Pacific Singapore, The Fullerton Hotel, The Ritz-Carlton Millenia Singapore, Shangri-La Hotel, are some of the leading properties that provide state-of-the art conference facilities in the city.
Resorts World Sentosa in Singapore is one of the most unique MICE destinations in Asia that can cater to as many as 35,000 delegates at one time, and more so because of the interesting MICE options that are nowhere else available in this part of the world. For instance, a column-free ballroom that can seat 6,500 delegates, 37 function rooms and 20 varied event venues, Southeast Asia’s only Universal Studios theme park, and the oceanarium. The location of the resort allows business guests to get away from the hustle and bustle of the city, yet remain a stone’s throw away from it, making other attractions and facilities easily accessible from the resort. The other unusual MICE venues in Singapore include NParks – HortPark, Singapore Zoo, Jurong Bird Park, Chinese and Japanese Garden, Asian Civilisations Museum and Gardens by The Bay.
Places of interest
The top tourism attractions in Singapore include the Universal Studios, Sentosa Island with Underwater World and Dolphin Lagoon, Singapore Flyer, the Night Safari, Chinatown, Katong / Joo Chiat Food Walk, and others. A slightly different activity is The Raffles Hotel Singapore Tour which traces the colonial heritage of Singapore. One can also enjoy an afternoon tea in the hotel’s famous Tiffin Room.