Greek Tourism aims to tap India Outbound business through workshops and other B2B initiatives
From weddings tourism to gastronomy tourism, from sports tourism to incentive travel, the tourism board is has marked out a strategy to connect with the right audience through the travel trade.
India is a golden goose for most international destinations with Greece being no exception. Greek National Tourism Organization, has announced its commitment toward the India market and is looking at collaborating on various workshops and programmes both in the B2B and B2C space. From leisure touirsm to MICE the country is prepared to showcase its tourism highlights and work with channel partners to promote the region. From weddings tourism to gastronomy tourism, from sports tourism to incentive travel, the tourism board is has marked out a strategy to connect with the right audience through the travel trade.
Konstantinos Tsegas, Secretary General, Greek National Tourism Organization, in an exclusive with Express TravelWorld, speaks about the plans and programmes for the India market. He says that, “I am the ambassador of tourism for my country and I feel India is an important inbound market for Greek Tourism and eventually we may consider opening an office in India. From sports to wedding tourism, we are keen to bring in travellers across segments.” He futher added that, they are working on improving the visa processes and educate the trade further on the product offerings across niches. The tourism office also feels sports events such as marathons, which is the authentic marathon that takes place every year in the first week of November, will be an added attractions to Indian visitors.