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Assam Tourism Department organises roadshow in Mumbai

Tourism department Govt of Assam in association with the ministry of tourism, Govt of India organised roadshows in the high-potential domestic markets of Ahmedabad, Pune and recently in Mumbai to further boost tourism and to encourage domestic travellers to Assam. The dignitaries present at the Assam Tourism Road Show in Mumbai were Chandan Brahma, minister tourism, Assam; Jayanta Malla Baruah, chairman ATDC; Navadeep Kalita, vice chairman, ATDC; Rajesh Prasad, principal secretary tourism; Razvee Hussain, secretary tourism; Bhaskar Phukan, managing director, ATDC; Deba Kr. Mishra, director tourism and Cauvery B Sharma, deputy secretary tourism. Neela Lad, regional director India Tourism, Mumbai was also present at the roadshow. The event highlighted Assam’s latest tourism offerings, forthcoming key festivals and events, a spectacular Satriya dance and folk dances of Assam performed by renowned film actresses of Assamese film industry viz. Barsha Rani Bishaya, Nishita Goswami, Shyamontika Sharma and Tanvi Sharma. Thirty key tour operators and tourism stakeholders from Assam were present for B2B interaction with the tour operators of Maharashtra and other states for the promotion of tourism products of Assam.

Brahma said, “The Tourism Department aims to promote not only Assam’s natural untouched beauty but also Assam’s rich and composite culture, tea, wildlife and many more. Through our ongoing B2B meets across various events in India, we are hopeful to attract our travel enthusiasts to our state of Assam. Such partnership meets provide an opportunity for our tour operators to interact and develop business relationship. This year we aim to attract over 15 lakh tourists to our annual river festival called Dwijing Festival. This annual river festival is celebrated in the Bodoland Territorial Area Districts.”

Baruah said, “The Indian tourist is often looking for domestic holidays along with an international holiday every year. With the improved tourism infrastructure in Assam and well connected with major cities across India, we are confident of seeing an increase in domestic travellers. Assam is one of the most vibrant state of the country and it has a lot to offer apart from its very own Kaziranga National Park, Bihu, and the mighty Brahmaputra.” Also, known as the wildlife capital of India, Assam has a lot more to offer from religious spiritual and historical monuments, to unique tea estate experiences topped with adventure and authentic cuisine.

Additionally, Assam tourism plans to promote its tourism potential by participating in the upcoming national and international events.

Highlighting the growing numbers to the state, Brahma added, “Assam has witnessed an amazing increase in the numbers of tourist visitors every year. In 2018-19, the state witnessed 60,27,002 Indian visitors of domestic travellers and this year we are expecting to see a significant growth in numbers.”

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