ETW Staff – Mumbai
Yatra.com, online travel company has launched e-gift cards in collaboration with QwikCilver, the pioneer in the gift card solutions category. The concept of gift cards is gaining prominence as being the ideal gifting solution for various occasions like birthdays, weddings, anniversaries, etc. These e-cards launched by Yatra.com will help customers make travel bookings and gift a wide range of flights, hotels and holiday packages to friends and family. The card can be personalised as per the traveller’s requirements and preferences and is available in multiple denominations ranging from INR 1000 to INR 10,000 and more.
Sharat Dhall, president, Yatra.com, said, “We are expecting around 10 per cent of our revenue through the gift card segment in the coming years. We are also hopeful that this association with QwikCilver will enhance our customer experience. Being an innovative and growing concept, I am sure that in time to come, there will be more players in the market who come with such innovative solutions. Gifting practices have certainly changed with more choices today; We would like to therefore harness such new opportunities to enable a branded value experience.”