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Visit Florida selects Will Seccombe as its new president and CEO

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Visit Florida has announced the selection of Will Seccombe as its new president and CEO. Seccombe, Visit Florida’s chief marketing officer since 2008, has been serving as the acting president and CEO since Chris Thompson’s departure to head Brand USA. “With Will as our new president and CEO, Visit Florida’s future is in great hands,” said Glenn Hastings, chairman of the Visit Florida Board of Directors and executive director of the St. Johns County Tourist Development Council. “In his four years as CMO, Will’s vision and drive to succeed have elevated the state’s tourism marketing efforts to an unprecedented level and have put Visit Florida in a very strong position to pursue our vision of establishing Florida as the No. 1 travel destination in the world.”

Since 2008, the Florida tourism industry has experienced record visitation, visitor spending and job creation. Under Seccombe’s direction, Visit Florida has achieved all-time highs on its return on investment of US$ 258 in tourism spending and US$ 15 in new sales tax collections for every US$ one spent on tourism marketing.

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