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Visit Britain expects 600,000 overseas spectators for Olympic Games this July

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Will use the Games to showcase the destination

By Steena Joy- Bangkok

Visit Britain expects to see nearly 600,000 spectators arriving in the country to watch the Olympic Games in July this year. Speaking exclusively to Express TravelWorld, Keith Beecham, director – overseas network, Visit Britain said, “We will definitely use the Games to showcase Great Britain. But we want to take it beyond the Games. In the first phase we launched the ‘Great Britain You are Invited’ campaign worldwide where we used seven themes – Food & Drink, Shopping, Countryside, Heritage, Sport, Culture and Films to showcase Great Britain. In the second leg, we are working with broadcasting networks to help them decide the best locations for filming the Games, etc. We are also looking at social media as it allows us to multiply our brand visibility. India market is one of our largest followers on Facebook. We will also be using cinema, hoardings and trade media to promote the destination.These promotions will continue till next March.” He was speaking on the sidelines of  Visit Britain’s business-to-business travel trade event, Destination Britain & Ireland (DEBI) today. The three-day event, is being held from May 14-17 in Bangkok.