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Virgin Money London Marathon ties up with Active Holiday Company

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ETW StaffMumbai

Bangalore based Active Holiday Company has been awarded representation as Virgin Money London Marathon’s official travel company in India. This is the first time an Indian company has been allowed to represent the race in India. This tie up will enable marathon runners in India to obtain guaranteed entry to the race for 2014.The 2014 Virgin Money London Marathon is scheduled to take place on April 13, Sunday.

The London Marathon course covers some of the iconic spots in the city taking runners across architectural and historic marvels such as the Old Royal Navy College, the Tower Bridge, offering a view of the London Eye, the Big Ben and Buckingham Palace, and finishing alongside St James’s Palace. The Virgin Money London Marathon is for runners of all abilities to participate. The marathon attracts both amateur as well as top marathoners internationally. The 2013 marathon witnessed as many as 34,631 participants.

“With marathon running seeing exponential growth in India, more and more amateur runners are adding international marathons to their running calendars,” said Gauri Jayaram, founder of the Active Holiday Company. With a limit of 35,000 runners for the race – many of them reserved for UK nationals, the chances of getting a confirmed race entry for International runners are very poor.

Other popular races on the bucket list of Indian runners are the Berlin Marathon, the Paris Marathon, the ING New York Marathon, the Tokyo Marathon and the Boston Marathon. Those looking for something different lean towards races like the Great Wall Marathon or the ultra Comrades race in South Africa. The Active Holiday Company offers packages to most of these races.

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