ETW STAFF – Mumbai
Travelport, a leading provider of critical transaction processing solutions and data to companies operating in the global travel industry, has unveiled the Travelport Merchandising Platform which transforms the way airlines deliver their products and the way that those products are displayed to travel agents.
Travelport Merchandising Platform enables airlines to: Differentiate and distribute their full suite of products and services, including fares and ancillaries with complete consistency across all channels; distribute their content using whichever technology best suits their business model; achieve greater brand consistency by controlling how their product is presented across all channels; maximise return on investment by demonstrating differentiation from their competition and increased ancillary sales; deliver a compelling user experience in all channels, driving competitiveness, and enabling more profitable revenue.
Travelport Merchandising Platform enables travel agents to: Access the full range of airline products, including ancillaries, in their familiar, consolidated and integrated workflow that assists them in making the best informed choice for their customers; offer a better, more complete service demonstrating their deep product expertise to customers; maintain high levels of productivity and reduce training times.
Derek Sharp, managing director, Global Distribution & Sales, Travelport, said, “Travelport Merchandising Platform paves the way for significant change in the distribution landscape by enabling airlines to go to market with all of their products in the right place, at the right time, in every channel. It provides complete consistency in how an airline’s product portfolio is presented and sold across all channels.”