ETW Staff– Mumbai
Travelport has launched a new version of its Smartpoint technology. The latest version marks the global roll-out of Travelport’s Rich Content and Branding merchandising solution alongside numerous other new features aimed at making booking travel easier and more profitable for travel agencies. The new version will be introduced to travel agencies around the world over the next few weeks.
Since its launch, Travelport Smartpoint has enabled travel consultants to sell a wider range of air, hotel and car content, reduce training time, improve sales productivity, earn new revenues and provide higher levels of service to their customers.
Significantly, the new version of the desktop facilitates improved upselling and cross selling opportunities through the integration of Travelport’s Rich Content and Branding merchandising solution for airlines. This solution gives travel agents unique access to rich visual imagery and more detailed product information from participating airlines. It matches the content and brand experience on the airline’s own website and makes the comparison and selling of airline products and services easier and more effective by allowing the agent to better understand the airline’s offering such as what’s included in the price and what upgrades and ancillaries are available.
Travelport already has more than 70 carriers signed up to Travelport’s Rich Content and Branding solution.
Jason Clarke, managing director, global sales, Travelport, said, “We’ve spent a lot of time listening to our customers and assessing their unmet needs when it comes to making and paying for air, hotel and car bookings. This latest version of Smartpoint is truly ground-breaking in integrating a sophisticated airline merchandising proposition. This, along with the many other enhancements we have introduced in this latest version, will make booking travel even more efficient and profitable for our agency customers. We’ve had excellent feedback from both travel agency and airline customers on our Smartpoint technology and their insights have continued to help us improve our offering. It very much forms part of our ongoing commitment to provide our customers worldwide with the most relevant travel content, and the best tools in the industry.”