ETW Staff- Mumbai
With the aim to introduce Toronto as a preferred MICE destination, Tourism Toronto recently organised roadshows in Bengaluru and Kolkata. The objective of this programme was to educate travel agents within these cities on various features offered by the destination as well as aid them in planning itineraries and handling MICE queries.
The roadshows were conducted between August 1 and 20, 2014, and witnessed participation from over 80 potential agents from key target markets – Bengaluru and Kolkata. The event consisted of a product briefing and a FAQ round with the travel agents. Tourism Toronto provided information on various attractions including the newly introduced Edge Walk on the CN Towers, various Indian restaurants, venues for seminars and meetings, shopping centers, premium lodging options and heritage locations that feature in the city.
These seminars served as a promotional platform to engage with the travel trade and create awareness about Toronto and its significance as a MICE location.