ETW Staff– Mumbai
Tourism Toronto has appointed AVIAREPS as its sales and marketing representative in India. AVIAREPS sales and marketing team will be responsible for maximising exposure and promoting Toronto as a favorable destination especially for Indian MICE travellers.
Toronto has a well-developed infrastructure and venues for MICE activities, namely Metro Toronto Convention Center (MTCC) – 600,000 square feet of exhibit and meeting space, Direct Energy Center and Allstream Center – one million square feet of flexible convention space. Toronto has ample number of MICE venue options for big as well as small MICE groups.
David Whitaker, president and CEO, Tourism Toronto, said, “Toronto has worked over many years to establish a strong reputation among visitors from India as a diverse and vibrant year-round destination and now is the right time to build on these foundations to showcase the true depth of cultural experience that we offer. Visitors from India seek authentic, engaging and affordable city breaks and holidays, all of which – and more – they can discover in Toronto, as well as the surrounding region for which Toronto serves as a gateway.”
Joseph Fernandes, general manager, India, AVIAREPS, said, “We are very excited to be appointed to represent Tourism Toronto in India. Toronto is one of the best cities in the world with fantastic tourism infrastructure and a strong Indian influence which makes it very unique. Toronto is the kind of city that Indian tourist and MICE group are looking to visit. We are quite sure Indian travellers and MICE groups will love Toronto.”
AVIAREPS India will conduct trade sales and training, organise familiarisation trips, participate in the various MICE trade shows and events, conduct consumer promotions and work closely with corporate business circles.
The hotel room supply in Toronto has increased significantly with over one thousand new bedrooms coming on-line in the past two years, placing Toronto third in growth in North American cities at 3.4 per cent. Even with the increase in room supply, Toronto was again among the top 10 in occupancy rankings of major North American cities (those with more than 20,000 hotel rooms–Toronto now has over 38,000 rooms).