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Tourism Portugal lures Indian film fraternity to boost tourism numbers

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ETW Staff- Mumbai

As part of the mandate to further enhance Portugal’s image and lure as a top-end leisure destination, the Turismo de Portugal office has been actively in dialogue with Indian mainstream film producers, directors and location management agencies. With Indian cinema being a key driver that increases destination awareness and desire, Turismo de Portugal has been active in reaching out to this segment.

Turismo de Portugal in association with ‘All Around Globe Services’ of India and ‘Cinemate’ – Portugal’s line services company; brings the first Bengali movie to be filmed in Portugal. The movie named Bachchan is produced by Grassroot Entertainment and Reliance Entertainment, a subsidiary of the Anil Dhirubhai Ambani Group. The film is scheduled to be released in October 2014.

The three songs, which will be filmed in Portugal, will bring the country’s untouched locations to the Indian audience. One of the three songs will be filmed in the city of Lisbon and Porto backdrop and the other will be in Algarve, Aveiro and Ericira.

Amit Jumrani, producer, Bachchan, commented, “An important thing to know about movie making is to bring new and unexplored locations around the world to the Indian audience. We are happy to find them here in Portugal.”

Rengarajan Jaiprakash, director, All Around Globe Services, said, “We find Portugal is the most shooting friendly country and people are very happy to welcome us. Portugal is very cost effective and efficient to shoot small budget and regional movies. After the great success of ‘Balupu’ which we shot last year, we managed to get Bachchan to Portugal. With Bachchan we open the gates of Bengali film industry to Portugal. We managed to shoot three songs ( Music video) in seven days. We will have many projects coming here in the near future. We look at spending over EUR100,000 per movie in Portugal.”

In the recent past South India’s blockbuster movie titled Balupu starring Ravi Teja and Shruti Hassan, filmed their main title song along the streets of Lisbon with some additional sequences in Algarve, the southern region of Portugal.

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