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Tourism New Zealand launches 100% Pure New Zealand Specialist Programme

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Tourism New Zealand has revised and reworked its online trade training programme and launched the new 100% Pure New Zealand Specialist Programme on May 31, 2013. The 100% Pure New Zealand Specialist Programme is a core part of Tourism New Zealand’s work with travel agents offshore and offers travel professionals the chance to build in-depth destination knowledge, get the latest product updates and in turn, grow their New Zealand sales.

Mischa Mannix-Opie, regional manager of Tourism New Zealand – South and South East Asia, said, “The enhanced programme, combined with in market training, offers travel sellers the most effective and efficient training possible for improving their knowledge on New Zealand and the tourism product available. The programme has been run in different forms for a number of years and has evolved significantly over that time.”

“With this revision we have developed new interactive online training modules to make them more dynamic, visually engaging and easier to use.” The programme also has a new name and logo – 100% Pure New Zealand Specialist Programme, bringing it in line with Tourism New Zealand’s global marketing campaign. The new programme has been shaped by industry feedback, after it was trialled by around 130 agents from across the world. “As such, we are really confident we have a programme that will meet the needs of industry,” added Mannix-Opie.