ETW STAFF – Mumbai
Tourism Council of Bhutan has appointed Mumbai-based Charson Advisory Services as their India representative office. This is the first time that Bhutan will be represented in India.
Commenting on their heightened presence in India, Thuji Dorji Nadik, acting managing director for the Secretariat, Tourism Council of Bhutan commented, “We have always felt close to India on account of our proximity to the country, its people and association through trade and tourism. Given the importance and potential of the Indian outbound market, we have entrusted Charson Advisory with the responsibility of further strengthening Bhutan’s relationship with Indian travel trade community, travellers and developing new niche market segments.
In the year 2011, Bhutan received 65, 756 high-end visitors with a growth of 56.65 per cent over year 2010 and this does not include 35,077 regional tourists coming via land. As part of the mandate to further enhance the image and intrigue in the destination, Charson Advisory plans on amplifying Bhutan’s diverse tourism product offerings through trade industry training workshops, marketing and communication activity management, familiarisation visits for the trade and media in addition to disseminating brochures, industry newsletters, press releases and solving consumer queries.
On being appointed as the representative office, Carl Vaz, chairman and CEO, Charson Advisory said, “We are immensely proud to have been selected as Tourism Council of Bhutan’s India representative office. Our aim will be to promote various strengths of Bhutan by focusing on the luxury market segment by highlighting the culture and heritage, sports and wellbeing aspects of the destination. Given the burgeoning outbound market in India, we are confident of increasing the number of quality Indian tourist arrivals into Bhutan through active cooperation of the Indian travel fraternity.”
Further commenting on their niche segment promotional strategy, Sonalee Vaz, managing director, Charson Advisory said, “Bhutan is a relatively unexplored and romantic destination for Indian honeymoon segment. With its unique blend of diverse ecology and culture, coupled with the increasing trend of Indians wanting to escape to international locales, Bhutan makes for the perfect choice. We aim to also promote Bhutan as a wedding destination in the short haul segment. We will also concentrate on working closely with the Indian travel fraternity to launch more qualitative and diversified packages in time for the honeymoon and wedding season.”