Tourism Australia partners with MakeMyTrip.com for an online contest

ETW Staff– Mumbai

Tourism Australia has partnered with online travel portal, MakeMyTrip.com, to launch an online contest ‘Who Deserves a Break in Oz’, involving two of the largest social media platforms- LinkedIn and Facebook. Buoyed by the interest generated by its first version in 2013, the contest has brought back the opportunity for users to reward members in their network by nominating them for a week-long holiday in Australia. Two participants who secure the maximum number of nominations stand a chance to win. In addition, all participants who nominate a minimum of three mates also win discount voucher worth INR10,000 from MakeMyTrip.

Commenting on the activity, Nishant Kashikar, country manager – India and Gulf, Tourism Australia said, “The influence of social media networks within Tourism Australia’s target segment of affluent, mid-life travellers is significant and we are keen to use this medium to actively engage with potential travellers. The competition has an appealing concept and is a great way for us to reach out and influence our target segment by showcasing Best of Australia experiences while also incentivising their participation. The first edition of the campaign delivered encouraging results and we look forward to another successful campaign.”

Mohit Gupta, chief business officer – Holidays, MakeMyTrip.com, added, “We are thrilled to partner with Tourism Australia to bring this exclusive opportunity to our customers and their social networks. We are in the business of creating memorable experiences through travel and nothing symbolises a rejuvenating vacation like a specially curated itinerary in Australia. We are confident that netizens will participate heartily in this unique and fun contest.”

The contest can be accessed till 30 June 2014 via enticing banner and text displays on LinkedIn, Facebook and MakeMyTrip.