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TAT plans to reach out to travellers from tier -2 cities

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The Tourism Authority of Thailand (TAT) has plans to strengthen its foothold in the Indian market starting 2013. The strategies in place will help TAT attract tourists from the tier- 2 cities in India.

As a start to the overall plan of reaching out to newer cities and towns within India, TAT has planned to host a buyer- seller meet in Coimbatore on Jan 9, 2013, Mangalore on Jan 11, 2013 and Pune on Jan 14, 2013. “India is a very vast and important market for Thailand. While we are happy to see the overall increase in tourist arrivals from India this year, we expect to up the numbers by reaching out to newer markets,” said Sethaphan Buddhani, director, TAT Mumbai Office. Compared to last year Thailand received a total of 10.37 per cent increase in tourist arrivals to from India. “The numbers this year are overwhelming and that is the reason why we now want to focus more on newer cities which have potential travellers,” added Buddhani.

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