ETW STAFF – Mumbai
Seychelles Tourism Board (STB) has appointed Mumbai-based Blue Square Consultants (BSC) as its official representative in India with immediate effect. BSC will conceptualise implement and promote marketing strategies for Seychelles in India. Elsia Grandcourt, chief executive officer, Seychelles Tourism Board said, “India is turning into a strong outbound market in the world and is also an emerging source market for us. We are excited to enter this dynamic market and look forward to welcoming Indians to our country.” She further added, “With more visibility in the Indian market, we are confident that Seychelles will be considered as an exotic destination to travel to as Indians continue to look for new exciting destinations.”
Lubaina Sheerazi, head- Business Development, Blue Square Consultants stated, “We are very thrilled to represent Seychelles in the Indian market. With visa on arrival for Indians, we foresee Seychelles as a destination that appeals to newly-weds, experiential, luxury and adventure seeking travellers.” Disclosing her marketing plans, she added, “Our plans in India this year will be predominantly to get the trade allied and on board through road shows, participating in trade fairs/exhibitions and conducting FAMs for travel trade and media to experience the destination first hand. We are confident of building a strong presence for Seychelles in the Indian market.”
Minister Alain St.Ange, the Seychelles minister responsible for tourism and culture said the Indian remains a target market for the Seychelles tourism industry. “We have a long relationship with India. Before our airport was officially opened in 1972, it was the BI Shipping Lines of India that provided us with our regular service to the outside world. India knows Seychelles and the Indian travellers know that Seychelles remains their new destination. We can only but reassure would be holiday makers from India that in Seychelles they will feel at home. Our very own Indian community is part and parcel of us and our food today has many an influence from India,” he said.