ETW Staff – Mumbai
Las Vegas Convention and Visitors Authority (LVCVA), the official destination marketing organisation of Southern Nevada, has announced that Sartha Marketing, their marketing representatives, will now take on an additional role as their public relations agency in India.
Michael Goldsmith, vice president, international marketing, Las Vegas Convention and Visitors Authority, said, “We are pleased to officially begin new efforts in India with Sartha Marketing. The Indian market continues to demonstrate vast tourism potential and it will certainly be a key market in helping to achieve 30 per cent international visitation by the end of the decade.”
Sartha Marketing is headquartered in New Delhi, with branch offices in Mumbai and Chennai. The Sartha team will work closely with LVCVA partners to enhance the destination profile, increase arrivals and repeat visits to Las Vegas and escalate visitor spending through marketing, promotional and public relations efforts.
Sheema Vohra, president, Sartha Marketing, said, “We are extremely delighted to be entrusted the task of handing public relations activities for the LVCVA in India. Las Vegas is the entertainment capital of the world and offers an unparalleled range of holiday options for visitors from India. Our objective would be to highlight the destination’s appeal via integrating trade and media efforts.”