ETW Staff– Mumbai
Ras Al Khaimah Tourism Development Authority has appointed Heavens Portfolio as their representative in Hong Kong, China and India effective March 1, 2014. The company will be responsible for promoting the destination in these markets. Offering unspoiled natural beauty and stunning scenery, Ras Al Khaimah is regarded as one of the UAE’s strongest emerging tourism spots. Situated on the north coast of the United Arab Emirates, Ras Al Khaimah’s 64-kilometres of shoreline provide sandy beaches and clear crystal blue waters.
Steven Rice, chief executive officer, Ras Al Khaimah Tourism Development Authority, said, “Ras Al Khaimah is going from strength to strength as a tourism destination. We are in a fantastic position to attract investment which capitalises on Ras Al Khaimah’s accessibility to Dubai International Airport, its natural attractions of a temperate climate, rugged terrains and mountains, clean beaches and archaeological sites, coastal areas and desert to build the emirate’s tourism sector. Looking forward to 2014, Ras Al Khaimah’s tourism sector has a huge potential for continued growth, building on these strengths and the achievements of 2013.”
Heavens Portfolio will be instrumental in the emirate’s positioning in the region, leveraging the distinctive offering to coordinate joint initiatives with key travel trade, media and industry partners. India is among the top 10 source markets for Ras Al Khaimah, and further looking to strengthen number of visitors in the coming years with a definitive strategy to reach out to the market through various medium.
The emirate’s unique combination of desert, mountains and natural coastline make Ras Al Khaimah an ideal environment for outdoor activities and relaxation. Visitors to the emirate can enjoy various outdoor activities from swimming, fishing and golfing to exploring the desert by safari and experiencing a traditional Bedouin desert camp or enjoy the water slides at Iceland Water Park.
Christine Galle, managing director, Heavens Portfolio commented she is delighted to be able to promote with her team the destination of Ras Al Khaimah as it is offering incredible diverse experiences which will very much appeal to the Asian market.