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PhoCusWright joins PATA as a Preferred Partner

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The Pacific Asia Travel Association (PATA) has announced that PhoCusWright has joined as a new PATA Preferred Partner. The partnership will provide PATA with access to PhoCusWright’s research, including highlights that will be shared with the associations’ members. PATA in turn provides an opportunity for PhoCusWright to continue to grow its brand throughout the Asia Pacific region.

Martin J Craigs, PATA CEO, said, “I’m delighted to welcome PhoCusWright to PATA Next Gen. As a leader in travel and tourism research, PhoCusWright joins our existing partners, including comScore, Dragon Trail, SinoTech Group and STR Global to offer a strong support network in travel research for PATAmPOWER.”

Bruce Rosard, vice president, Sales and Marketing, PhoCusWright stated, “Our partnership with PATA has a number of moving parts, including the launch of an in-depth study on next generation payment processing for travel. We look forward to building a strong partnership that furthers our efforts in the region.”

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