ETW STAFF – Mumbai
Clean India Campaign has been initiated by the Ministry of Tourism with the objective to increase tourist arrivals to the country and to improve quality of services and provide a hygienic environment in and around tourist destinations across the country in sync with the 12th Five Year Plan of the Government of India. In the first phase of the campaign, 36 such monuments have been identified by the Ministry of Tourism and Archaeological Survey of India (ASI).
This initiative aims to create a collective mindset that promotes cleanliness and hygiene by a balance of persuasion, education, sensitization, training, demonstration, regulation and involvement of every individual. India Tourism Development Corporation (ITDC), the public sector undertaking under the Ministry of Tourism has been entrusted with the partnership of the Pilot Project of the campaign at Qutab Minar. ITDC has been networking with various stakeholders including Municipal Corporation of Delhi, ASI, Delhi Jal Board , Delhi Development Authority, Traffic Department and the Shop Owners and Trade Association around the Qutab Complex to make the project a success.