ETW Staff – New Delhi
The Jordan Tourism Board(JTB) has launched its official food website. The new website reflects JTB’s commitment on expanding their tourism product to adhere to the growing food community and the specialised gourmet niche within the travel and tourism industry.
Dr. Abed Al Razzaq Arabiyat, managing director, Jordan Tourism Board said,“We are very excited about this addition to the Jordan Tourism Board website. We have been working to increase our connection with both our current fan base and our potential consumers by creating platforms that showcase more of what Jordan has to offer, in this case, Jordan’s gastronomy. We hope visitors will engage with this niche further, as it will create more personal memories using their sense of taste. By focusing these specialised interests, we hope to demonstrate how relevant Jordan is to these niches, and thus further foster tourism to Jordan.”
The food website is easy to navigate with a tagline of ‘Nothing Tastes Like Jordan’, signifying the endless recipes, videos and food options that Jordan and this website have to offer. The Jordan Tourism Board plans on creating more platforms by translating the website to several languages and developing a brochure. Also there is an iPhone App, which is the first step in JTB’s content mobilisation strategy.
This website will promote Jordan as a food destination that caters to travellers interested in gastronomy. The food website is structured in a way that is easy to navigate, read and understand.