ETW STAFF – Mumbai
Japan Tourism Agency released a free ‘Visit Japan with Hello Kitty’ iPhone app. The app introduces great places to visit in all of Japan’s 47 prefectures and enables users to take a picture at each location with Hello Kitty.
The app includes a collection of region specific Hello Kittys with local themes or features in the characters costume or the background. There are more than 50 types of regional Hello Kittys featured in the app.
This app is equipped with camera functions. If you use this camera during your Japan trip, locally themed Hello Kittys appear on the screen. A record of all the places you visit while in Japan can be stored in the app with the pictures you took.
This is the first of a series of campaigns Japan Tourism Agency intends to undertake in cooperation with Japanese brands to promote tourism to Japan. Future campaigns are planned in collaboration with Japanese cosmetics companies and restaurants.