ETW Staff – New Delhi
Ixigo.com kicked off its first integrated marketing campaign across television, OOH, radio and social media. The campaign in line with the brand essence of “know and go”, aims to position ixigo as the ‘go to’ destination for travel information and planning. This has been rendered in the form of a TVC which becomes the backbone of this campaign and highlights the pitfalls of unplanned travel, urging travellers to plan and be better informed about all aspects of their trip.
In addition to the TVC, ixigo has partnered with leading radio channels to engage listeners ‘on the go’ through contests and trivia based activities. Innovative ixigo branding using TVC motifs will also be seen across major airports and OOH media. Along with a strong offline campaign, ixigo will also be promoting interesting ‘know and go’ facts, videos and contests across social media and online channels.
Speaking about the campaign, Aloke Bajpai, chief executive officer and co-founder, ixigo said, “Since ixigo’s inception in 2006, it has been our goal to become the most trusted travel planning and research website in India. We strive to make travel an enjoyable and informed experience for our users with our apps, in-depth content and smart comparison of the best deals across travel sites. We are optimistic that our first ever marketing campaign will help us reach out to many more travellers across geographies and strengthen our positioning of being the most trusted travel website in India.”