ETW Staff – Mumbai
Ixigo.com along with The Indian National Trust for Art and Cultural Heritage (INTACH) Delhi Chapter had organised a cyclothon under the fourth edition of ixigo’s community initiative – mixigo in Delhi NCR. More than 140 cycling enthusiasts came together to raise awareness on the preservation of Delhi’s rich cultural and historical heritage in the World Heritage week, so that the city remains an important tourist destination.
The event which drew participation from prominent cycling groups including the Delhi Cyclists, West Delhi Cyclists and many others was flagged off at seven a.m from the Rashtrapati Bhavan. In the first leg, the cyclists touched important heritage points including India Gate and Qutub Minar. More cyclists joined the mixigo cyclothon at Qutub Minar and the event concluded at the Aravalli Biodiversity Park in Gurgaon, covering a total distance of 28.6 kms.
As a precursor to the event, ixigo encouraged participating cyclists to get their friends to donate generously for the conservation and restoration of heritage sites in the city. The proceed was given to INTACH Delhi Chapter.
Aloke Bajpai, chief executive officer and co-founder, ixigo.com said, “Mixigo aims to bring travel enthusiasts together and share their views and experiences. This time, we wanted to take mixigo to the next level by instilling a sense of responsibility and reconnecting people to the cultural heritage of the city. With population, traffic and carbon-emissions becoming unmanageable, cycling is emerging as a popular mode of travel. The cyclathon therefore was an apt fit for the event. More importantly, partnering with a prominent body like INTACH Delhi Chapter gave us the opportunity to make a real difference towards responsible tourism.”
Swapna Liddle, co convenor, INTACH Delhi Chapter added, “We at INTACH Delhi Chapter are dedicated to preserving, restoring, and drawing attention to the cultural heritage of Delhi. We are therefore, extremely glad that ixigo has come forward to support us in this cause. Delhi has a rich heritage and deserves to be recognised as a UNESCO World Heritage city. We look forward to a long term association with ixigo.”
mixigo is an initiative by ixigo to get like-minded travel enthusiasts together to discuss and benefit from each other’s experiences and knowledge in a conducive environment. ixigo plans to take mixigo to travellers across India and get more travel experts on-board its fast growing community initiative.