ETW STAFF – New Delhi
IRCTC, the subsidiary of the Indian Railways has partnered with Shop Online Trading (SOTPL) a franchisee of Online Lifestyle and Home portal – Yebhi.com, marking its entry into online shopping.
Through this strategic tie-up SOTPL & Yebhi.com will be responsible for developing and managing the e-commerce platform for IRCTC. It will be responsible for end-to-end customer experience from User Interface design on the IRCTC shopping page to final delivery of the product to the customer.
“We are thrilled to partner with IRCTC India’s largest e-commerce website, and look forward to this mutually beneficial association. With this association IRCTC is getting a readymade supply chain with all products offering at one go powered by Yebhi.com,” said Manmohan Agarwal, CEO, Yebhi.com
The partnership is based on a tender process that IRCTC opened in February this year to shortlist a partner for its online shopping platform.