ETW STAFF – New Delhi
The US Travel Association (USTA) has opened international buyers’ online registration for the 45th annual International Pow Wow (IPW) being held June 8-12, 2013 in Las Vegas. The site underwent a complete redesign to provide delegates with a more user-friendly experience through improved functionality. In addition to easier access to information and better navigation, delegates are welcomed to a clean, modern site that better serves them by addressing all of their needs in one place. “IPW brings the world together to do business in one place. The meetings and networking conducted during the show would not be possible without an exhaustive around-the-world trip,” said Roger Dow, president and CEO of the USTA. “Last year at IPW we unveiled the USA’s first-ever integrated and nationally coordinated marketing campaign to inspire international travelers to visit the United States. This year we’re thrilled to share results from the campaign with international buyers in Las Vegas where we’ll highlight exciting new initiatives and programs to encourage even more international travelers to discover this land, like never before,” said Caroline Beteta, chair, board of Directors, Brand USA.