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INDABA 2012 takes off with a colourful start in Durban

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India the highest growth market in Asia for South African Tourism

SUDIPTA DEVDurban

South African Tourism’s mega annual travel trade event INDABA 2012 was inaugurated in Durban ICC, showcasing the best of tourism products from South Africa and other neighbouring countries. “The theme this year is ‘Shaping our future togehter’, where everyone in the value chain makes South Africa what it is,” said Thulani Nzima, CEO, South African Tourism. He spoke about the importance of India and China as key growth markets. India, in particular has shown the highest growth in Asia, followed closely by China.The total tourist arrivals from India in 2010 was 71,587 while in 2011 the arrivals totalled 90,367. “India and China are no longer emerging markets for us. We will continue to invest in these markets and look at opportunities,” said Nzima, pointing out that they are looking at targeting 100,000 tourist arrivals from India by the end of 2012.

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