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Google unveils summer travel search trends

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Google India has announced the top travel trends for this summer – a unique perspective on the hottest travel trends, based on searches conducted in India. These trends highlight the adventurous spirit of young Indians who are increasing searching for activities like scuba diving and snorkelling and want to explore beyond the conventional destinations. With more and more young Indian’s coming online, they are increasing searching for new things to do while travelling and explore newer destinations which are rich in cultural heritage as well as give them a chance to discover their adventurous streak.

From tropical destinations like Andaman and Nicobar Islands and Goa to the wildlife sanctuaries of Uttarakhand, the search trends capture the top summer travel destinations this year. Showcasing young India’s love for exploring their own country, these trends also highlight that Indians love to travel closer to home, as the top searched-for travel destinations remain domestic ones. Not only do these trends showcase the top destinations, but they also highlight the most searched-for activities and sights at these destinations like scuba diving in Andaman, Jim Corbett Park in Uttarakhand and not to forget the beaches in Goa.

For all those who love exploring heritage sites and wildlife sanctuaries or are simply looking for quick weekend getaways, the trends also unveil top attractions in India and topping the chart is of course, the stunning Taj Mahal followed by Jim Corbett Park.

Commenting on these trends Lalitesh Katragadda, country head – Products, Google said, “Indians love to travel and Google search trends highlight that an increasing number of Indians are looking to travel closer home, with the top searched-for travel destinations being some of the domestic locations. This can also be linked to the growing trend of budget travel where people are continuously looking for an great experience in a limited budget. Adventure tourism is on the rise with Indians searching for activities like snorkelling and scuba diving while travelling to places like Andaman and Nicobar Islands and Goa.”