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Goibibo.com to initiate vernacular marketing for bus bookings

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Goibibo.com is all set to go for vernacular marketing for online booking of buses. Promotions will be in different languages like Telugu, Malayalam, Bengali, Marathi and Hindi.

The company plans to reach out to region-specific audiences through major online websites, ground activities and online promotions. Sanjay Bhasin, CEO,Goibibo.com said, “With the start of vernacular marketing for online bus bookings on Goibibo.com, we are looking forward to massive participation and acceptance from people across different regions in India to make their online booking experience convenient and easy going. We are pleased to be the first to have come up with such marketing concept and hope that people make the best use of this newly introduced initiative.”