ETW STAFF – Mumbai
Following the first ever three-day promotional campaign held in Bengaluru, Sri Lanka’s second three- day mega joint promotional campaign, named as ‘Get Sri Lankaned’, is being organised in Mumbai from May 17 -20, 2013. Organised under the patronage of president Mahinda Rajapaksa of Sri Lanka, the event will feature the joint efforts of key government institutions and private sector organisations in Sri Lanka creating a single collaborative platform for promoting travel, trade and investments of the country.
The event will unfold in five stages covering all areas of opportunity created for private and public sector organizations to interact and generate fruitful ventures to promote the two countries travel trade and industrial relations. The campaign will feature an array of activities including media briefings, ‘Sri Lankan Evenings’ with fashion shows, Sri Lankan food festivals, B2B (business-to-business) meetings, travel and investment forums and shopping mall activations between the travel traders of the two countries.
India is identified as a key potential market consisting vast opportunity for growth in areas related to travel and tourism trade of Sri Lanka while focusing to strengthen the trade and investment relations between the two countries. The main objective of the event is to promote destination Sri Lanka for the prospective travellers in India, given the fact that Indian market generates the highest number of travellers to Sri Lanka for many years.
Sri Lankan cricketing legends such as Arjuna Ranathunga, Sanath Jayasuriya, Mahela Jayawardena, Muttaiyah Muralidaran, Lasith Malinga and the Bollywood film legend Amitabh Bachchan will also grace the event in Mumbai.