ETW Staff– Mumbai
Europcar has signed a brand partnership with Arsenal Football Club. Named as Arsenal’s official car and van rental partner, Europcar will promote its partnership with Arsenal in a large number of territories around the world including South Africa, USA, selected countries in Asia and Latin America, and throughout Europe.
As the world-renowned football club embarks on a new season as reigning FA Cup champions and Community Shield winners, the three year deal will see Europcar branding at all Barclays Premier League and domestic cup matches played at Emirates Stadium. The significant international reach the club can provide for the global rental provider is also a key factor in the partnership.
Ken McCall, managing director, Europcar UK Group, said, “This is a tremendously exciting partnership for Europcar. It gives us fantastic branding opportunities in the UK, and also reaching millions of football fans who follow the Premier League throughout the world. As the official car and van rental partner of Arsenal FC, we can help fans travelling to away games with convenient and cost-effective mobility solutions, as well as bring the benefits of our comprehensive range of services tailored to the needs of business and leisure users. We are confident that this relationship will enable us to significantly increase reservations as well as raise the bar on our engagement with both consumer and business customers.”