ETW Staff – New Delhi
Dubai Dolphinarium has appointed Nijhawan Group as its sales and marketing representative in India. The group will focus on designing sales and marketing strategies to keep positioning Dubai Dolphinarium as the leading family entertainment destination in the Middle East.
Sales and marketing activities will include travel trade focused initiatives to ensure achievement of revenue goals by tapping into relevant market segments and appointing key distribution partners, as well as travel trade show management, road shows, media relations and promotions. Nijhawan Group will have direct access to issue dolphinarium tickets which will provide the Indian travel trade with immediate benefits and additional revenue streams.
Steven Preston, general manager of Dubai Dolphinarium said, “India is one of the strongest feeder markets for Dubai’s travel and tourism sector and the highest market to Dubai Dolphinarium. As the region’s only dolphin and seal family entertainment centre, we are showcasing the different experiences we offer and the advantages the travel trade enjoy by including the dolphinarium in their itineraries. We chose Nijhawan Group due to their ability to take products to the Indian market and generate robust sales and distribution relationships.”