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DTCM to conduct tier II city roadshows in India

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ETW StaffMumbai

Analysing the importance and potential of the Indian market in terms of visitor arrival traffic into Dubai, the Department of Tourism and Commerce Marketing (DTCM), Government of Dubai, will be conducting its tier II three-city B2B India Roadshow to network with the Indian travel industry from the February 3 – 5, 2014. As part of its 2014 marketing strategy to boost the overall number of Indian travellers to Dubai; the department will commence its Roadshow in Kochi on February 3, 2014 followed by Hyderabad on the February 4, 2014 and will conclude in Ahmedabad on the following day.

Commenting on the upcoming Dubai India Roadshow 2014, Carl Vaz, director, DTCM India, said, “We are excited about conducting our tier II multi-city B2B workshops in India. Our delegation comprising of 10 private sector organisations will be supported by our co-sponsors such as Emirates Airlines and Lama Desert Tourism. Tier II cities represent important feeder markets for Dubai as they display a growing trend of people with the propensity to travel and spend in international destinations. Thus through these B2B workshops, we intend interacting with a significantly higher number of travel agents, tour operators and even wedding planners enabling them to cater to new segments and repeat visitors in these cities.”

Through this marketing initiative, DTCM along with its co-participants consisting of Emirates Airlines, several Dubai based hotels and destination management companies intend updating the trade with information on Dubai’s existing and new tourism product offerings. The multi-city workshops will provide DTCM and its 10 member delegation the opportunity to interact with over 400 key travel and tour operators and up-market leisure operators in these tier II cities.

Saleh Al Geziry, director, overseas promotions and inward missions, DTCM said, “India is an important source market globally for visitor traffic into Dubai. In 2013, after Saudi Arabia, India recorded the highest number of visitors into the emirate with the total number of Indian guests reaching 631,638 for the first nine months of 2013, an increase close to 15 per cent over the corresponding period last year. Our B2B workshops provide us with the opportunity to network with and update the trade with new tourism product offerings on the destination which better equips them to sell the destination thereby leading to an increase in the overall number of inbound travellers into Dubai.”

The 10-member Dubai delegation to be a part of the roadshow will include Emirates Airlines, Lama Desert Tourism, Royal Arabian Tours, Bonton Tours and Travels, Alpha Tours, North Tours, The Address Hotels and Resorts, Sea View Hotel and Crowne Plaza Dubai.