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Cox & Kings ties up with Liverpool FC

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ETW StaffMumbai

Cox & Kings, has entered into an agreement with Liverpool Football Club (LFC) Education and Learning Initiative Training Entrepreneurs in Sport (E.L.I.T.E.S), which is the global education and training partnership between Liverpool Football Club and London School of Business and Finance (LSBF). With this, Cox and Kings will be eligible to promote and sell combined educational and football programmes across India.

LFC E.L.I.T.E.S School of English and Football is a residential programme designed to give aspiring students a chance to learn to play ‘the Liverpool Way’ whilst also improving their English language skills. Children aged 11-17 can attend the campus in England for anything from one week to eight weeks. Each full programme is for two weeks and costs approximately approx INR 1.20 lakh per week. The fees will include English language tuition, professional coaching from Liverpool Football Club coaches, on-site accommodation, all meals each day, LFC certification and graduation, evening activities and weekend excursions, including an exclusive behind the scenes tour to LFC’s home ground Anfield, as well as Complimentary LFC E.L.I.T.E.S football kit.

Ravi Menon, vice president, Cox & Kings, said, “The Football passion has struck India and is rapidly growing as people are increasingly following the game and ardently supporting their favourite teams. It is heartening to see that more and more youngsters want to play the game beyond just a hobby. With this partnership, we aim to give these young Indian footballers an opportunity to hone their talent and train with those who inspire them.”

Incidentally, Cox & Kings has also been awarded the exclusive rights to promote hospitality packages for FIFA World Cup 2014, which will take place in Brazil from June 12- July 13, 2014.

It is estimated that 287 million people in India watched the FIFA World Cup in 2010. The popularity of the English Premier League, which is broadcast on satellite channels, has also proliferated amongst Indian fans.

Nicola Schaefer, managing director, LFC E.L.I.T.E.S., said, “Participants in the LFC E.L.I.T.E.S School of English & Football residential programme will enjoy an expertly designed combination of English language teaching from The Language Gallery and world-class football coaching from Liverpool Football Club in a safe, secure and fun environment. Students will improve their vocabulary which in turn will improve their communication on field. They can also look forward to a tournament on the Friday of each week – an opportunity to put all of the skills they have learned into practice – and a behind the scenes trip to Anfield stadium with the LFC coaches.”

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