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Celebrity Cruises launches interactive mediums to engage users

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ETW StaffMumbai

Celebrity Cruises has launched the first mobile casino gaming solution and a user engagement medium- the interactive quiz that lets you know the ideal time for one to take a vacation. Earlier this year, the cruiseline made it easy for vacationers to speak local languages with their new app called the, ‘Cruise Lingo’- an interactive language and culture guide, and a customised version of the mobile app from TripLingo that provides travellers easy access to authentic local phrases and relevant information.

Commenting on the new developments of the brand, Ratna Chadha, chief executive, TIRUN travel marketing, India representative of Royal Caribbean Cruises, said, “These new initiatives by the brand mark an innovative entry of Celebrity Cruises into the world of technology to engage the tech-savvy audience. The app and game will offer the users yet another opportunity to enjoy rich entertainment in a convenient, fun way while onboard as well as enrich people otherwise, equipping their travel readiness.”

The cruise line joined hands with Cantor gaming to provide the cruise industry’s first complete mobile casino gaming solution offering a wide selection of casino-style games to Celebrity’s guests. This state-of-the-art technology allows guests to play outside of the action-filled casino, whether relaxing by the pool, or waiting for their partner to get ready for their night of onboard dining and drinks, and will be an excellent addition to the edgy entertainment offered onboard.

Another such engagement initiative by the brand is the launch of an intuitive quiz that tells people in how many days do they have for a vacation before they lose it.

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