ETW Staff – Mumbai
AVIAREPS, the world’s leading tourism and airline management company, has extended its cooperation with Rhaetian Railway, which has formed an alliance with the tourism organizations Davos Klosters and Engadin St. Moritz, to target the growing number of Indian outbound travelers to Switzerland. AVIAREPS, with immediate effect will be responsible for carrying out all sales, marketing and public relations activities in India on behalf of Davos Klosters and Engadin St. Moritz in collaboration with Rhaetian Railway that run through these popular tourist destinations.
Last year AVIAREPS was appointed in India to represent Rhaetian Railway – The largest network among private railways in Switzerland. Bernina Express the scenic train owned by Rhaetian Railway operates in the Graubünden region with two lines towards Davos Klosters – The Landquart–Davos Line & Davos–Filisur Line and two lines towards Engadin St. Moritz – The Albula line connecting Chur to St. Moritz and the Bernina Line connecting St Moritz to Tirano.
AVIAREPS India will work closely with Davos Klosters and Engadin St. Moritz to strengthen their relationship with the Indian travel trade and enhance awareness in India. The tourism marketing and public relations firm will conduct training seminars for the travel trade and organize familiarisation trips to the region while functioning as their press office in India, helping to increase awareness and generate consumer interest making these must see destinations in Switzerland.
Reto Rostetter, manager, overseas market, Rhaetian Railway says: “India is one of the top source markets for Switzerland and we are very pleased to appoint AVIAREPS India to help further develop this growing market. Davos Klosters and Engadin St. Moritz are home to some of Switzerland’s biggest ski resorts and favorable holiday destinations for discerning Indian travelers.” In 2012, Switzerland registered 94’441 overnights from the India market, an 8.5% increase over 2011.