ETW Staff– Mumbai
Abu Dhabi Tourism & Culture Authority has rolled out its full mobile strategy with ‘native’ mobile applications of its destination portal for iPhone, Android & Windows Phone.
This roll out coincides with a major upgrade of the authority’s VisitAbuDhabi.ae destination portal to ‘responsive’ technology enabling its content to fit all mobile screens regardless of brand, technology or screen size.
Mouza Al Shamsi, acting executive director of marketing and communications, TCA Abu Dhabi, said, “We had pent up demand for mobile solutions with VisitAbuDhabi receiving 1.3 million visits via mobile devices, including tablets, last year alone and our new mobility suite addresses this. Mobile is now a digital essential in the travel and tourism world”
Designed to address the emerging mobile market, the apps are a direct answer to the behaviour of travellers who increasingly check information on their mobile devices, rather than on a computer or in a printed guide.
With a location-based functionality, the apps give instant and structured information on all of the emirate’s attractions and experiences, its culture and heritage, hotels and quickly answer most frequently-asked questions.
Reaching over three million visits a year, with a daily average of over 10,000 clicks, visitabudhabi.ae is a one-stop-shop for people wanting to explore the emirate, giving them easy access to interact, in any of nine languages – Arabic, English, French, German, Italian, Russian, Brazilian Portuguese, Japanese and Chinese – with dynamic information on Abu Dhabi’s attractions and experiences, culture and heritage, events and recreation activities.
Conceived with travellers’ needs in mind, VisitAbuDhabi’s multilingual hotel, flight and car search aggregates live deals and availability from booking engines, and is complimented by a trip planner facility, allowing travellers to build and share their virtual trips to Abu Dhabi.