ETW STAFF – Mumbai
They say a picture is worth a thousand words. But imagine if a photo caption was worth a free trip to Melbourne!
Tourism Victoria, the official State Tourism Organisation for the Government of Victoria, Australia, has announced the launch of ‘Melbourne Moments’, an exciting new social media campaign that aims to showcase the splendor and magic of Victoria through images.
The campaign which is scheduled to run till July 20, 2013 includes a competition where Facebook users across India can browse images taken by Atul Kasbekar, India’s renowned celebrity fashion photographer, and vote for their favourite photo.
Atul Kasbekar has captured the essence of Victoria’s most iconic attractions including breathtaking snapshots of the Great Ocean Road, Mornington Peninsula, Phillip Island and Yarra Valley, along with shots of the inner city. The campaign allows Facebook users to browse through the photographs and vote for their absolute favorite. Users can then let their imaginations run wild and suggest a caption for their favorite image. The photograph with the maximum votes will be announced as the winner, and the author of the best caption for that photograph will win an unforgettable holiday to Melbourne including airfares and three night’s accommodation.