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VisitBritain collaborates with Reliance JIO to promote tourism to Britain

With this year’s ICC Cricket World Cup being hosted by England and Wales, it provides us with a fantastic and valuable opportunity to promote our associated destinations and tourism activities as well

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VisitBritain India has partnered with Reliance JIO to promote travel to Britain in keeping with the forthcoming Cricketing event this year being hosted by England and Wales. Speaking on the partnership, VisitBritain APMEA Director Tricia Warwick said,

“India is a very important market for VisitBritain and we want the UK to be the number one destination globally for Indian travellers. A shared passion for cricket is a very strong connection between our countries. With this year’s ICC Cricket World Cup being hosted by England and Wales, it provides us with a fantastic and valuable opportunity to promote our associated destinations and tourism activities as well as the amazing experiences that Indian travellers can only have in Britain.”

She further added that, “We are working with partners in India including tour operators, OTAs, content partners and airlines to amplify our marketing reach and convert the aspirations to visit Britain this year into bookings, promote regional destinations and make it easier for visitors to explore more of our nations and regions. It is a great time to book a trip.”

The last year’s brand campaign as worked well for Britain, with regards to its inbound traffic from India. Visitors from India stay longer and travel further in the UK than the average inbound visitor, spending more than half their time outside London. In 2017, Indian travellers stayed an average of 19 nights in the UK, more than two and a half times the all-market average of seven. Visitors from India also rate the UK for its interesting and exciting contemporary culture, with the vibrancy of cities like Manchester and Liverpool holding huge appeal. Latest forward flight booking data shows that bookings from South Asia to the UK are tracking up 7 percent from January to June this year compared to the same period in 2018.

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